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Partner Marketing Resources

Partner Marketing Resources

Promote your integration with Samsara.

Once your app is published on the Samsara App Marketplace, you can announce and promote the integration. Samsara's Partner Marketing team maintains a Partner Communications Toolkit with templates, brand assets, and the review process for anything that mentions Samsara publicly.

ℹ️ These guidelines apply to any public communication that references Samsara — press releases, blog posts, social media, your website, event collateral, and case studies.

Questions about anything on this page: [email protected].

Before You Announce

  • Your integration must be verified on the App Marketplace, or you must have a signed MOU or partnership agreement, before you announce anything through any channel.
  • Do not share your integration news publicly — social media, your website, conferences, or anywhere else — until Samsara has fully approved your press release.
  • Announcements must reflect the true nature of the relationship. Avoid the term "partnership" unless a formal partnership agreement is signed; use "collaboration," "relationship," or an equivalent instead.

Press Releases

Samsara provides a customizable press release template that includes our company description and boilerplate. Use it to announce your integration.

Submit for review

  1. Draft your press release from the template and get it approved internally by your own company.
  2. Submit it through the Samsara Partner Communications Intake Form. This routes it to the right Samsara team for review and approval.
  3. Standard turnaround is 7–10 business days. Expedited review may be considered case by case when news moves fast.
  4. A member of our team emails you a confirmation with the final approved version attached.

You are responsible for the logistics and costs of distributing your press release.

Writing guidelines

  • Use the Samsara-provided template so our name and description are used correctly throughout.
  • Lead the headline with your company name, not Samsara. Use "COMPANY announces new integration with Samsara," not "COMPANY and Samsara announce new integration."
  • Avoid superlatives — "only," "best," "most," "first," "largest" — since these claims are typically difficult or impossible to support with data.
  • Avoid marketing jargon such as "industry-leading," "best in class," or "gold standard." Specify concrete customer value instead.

Timing

Loop Samsara in on when you plan to issue your press release. As a public company, we need to make sure your announcement does not conflict with other company news moments or fall inside a quiet period.

ℹ️ Quiet periods typically run from roughly one month after each quarter close until shortly after earnings. Confirm the current quiet period calendar with [email protected] before locking a launch date.

Logo Use

You are welcome to use the Samsara logo in co-marketing materials, including your website, your press release, and other promotional materials.

  • Download logos from the Samsara Brand Assets site.
  • Review the Samsara Marks Usage Agreement for the legal terms governing use of the Samsara name and logo.
  • When using the logo on your website, on signage, or in collateral, include a description of the integration for context where applicable.
  • Present logos side by side and at equal sizing.

If you are unsure whether your logo imagery meets these guidelines, send it to [email protected] for approval.

Samsara Messaging

Use this approved language when describing Samsara.

  • On the first mention of Samsara, always hyperlink to https://www.samsara.com.
  • One-sentence description: Samsara, the pioneer of the Connected Operations Platform.

For a longer description, use any of the following:

  • Samsara is digitizing the world of physical operations.
  • Samsara connects the world of physical operations to the cloud.
  • Samsara's Connected Operations Platform makes it easy for organizations to access real-time IoT data from vehicles, assets, equipment, and more. Bringing all of this data together into one integrated platform provides customers with actionable insights to improve their safety, efficiency, and sustainability.
  • Samsara is becoming the system of record for their customers, ensuring these organizations can operate from a single source of truth and be confident in their business decisions.
  • Samsara's open API connects users' most important third-party applications with its Connected Operations Platform to unlock a more holistic view of their data in real time.
  • Samsara's App Marketplace is the largest open ecosystem of partner integrations for physical operations, designed to provide customers with a single source of truth across their existing third-party applications and help them run more efficient, cost-effective, and resilient operations.
  • Samsara makes it easy for organizations to deploy their favorite applications and accelerate digital transformation.

Social Media

Once Samsara has approved your press release, no additional approval is needed for social media promotion.

When referencing Samsara on social media:

  • Tag us with the appropriate handle:
  • If space allows, include the one-line description: Samsara, the pioneer of the Connected Operations Platform.
  • Other acceptable short descriptors: Samsara, Samsara's Connected Operations Platform, Samsara's platform, Samsara's solution.
  • Consider using #Samsara or related hashtags such as $IOT (on Twitter), #IoT, #InternetofThings, or #ConnectedOperations.

Blog Posts

If you want to publish a blog post about the integration, timed with or after the initial announcement, send it to [email protected] for review and approval. Apply the same writing guidelines as press releases.

Customer Case Studies and Quotes

If you want to develop a case study or customer testimonial about your work with Samsara, or you are looking for a joint customer for a marketing initiative, contact [email protected]. Someone from the Partner Marketing team will follow up about contributing to the case study or help identify a mutual customer story.

Samsara may also ask about cross-promoting these customer testimonials on our Partner Program page or in other marketing campaigns.

Violations

Samsara reserves the right to take action against partners in violation of these guidelines. Actions may include, without limitation, declining all citation requests from partners with active citation violations, as well as cease and desist orders to remove content.

If you have questions about what constitutes a violation, or you believe you have found one, contact [email protected].

FAQ

What type of news can I announce?

Samsara will approve press releases announcing news such as new product integrations, new service offerings, new solutions, new customer implementations or milestones, or new joint customer wins. This list is not exhaustive.

Can I include a quote from Samsara?

Samsara will typically not provide quotes for third-party press releases. In the limited cases where a quote is provided, that content should not be repurposed outside the approved piece of content.

Can we publish a joint press release with Samsara?

Samsara participates in joint press releases on a case-by-case basis, as part of an agreed-upon go-to-market plan between Samsara and the partner's marketing team.

Can I announce before an MOU or partnership agreement, or before my integration is listed on the App Marketplace?

No. All press releases, and announcements through any other channel, must be based on at minimum a signed MOU, a signed partnership agreement, or a verified listing on the App Marketplace.

What marketing does Samsara lead when a new integration is added to the App Marketplace?

Samsara leads a range of activities for new Marketplace partners, including but not limited to:

  • Highlighting your integration in quarterly "What's New" posts in the Samsara dashboard, which notify thousands of customers. Your integration may also be featured in internal sales enablement, such as sales announcements and training events.
  • Potential inclusion in the "Featured" category of the App Marketplace, often reserved for Platinum and Diamond tier partners.
  • Potential differentiated badges on your Marketplace listing, such as "Top 10 Apps" or "Popular."
  • Featuring your integration on Samsara social media channels, typically tied to your press release. We may also reshare posts from your channels that mention us or use relevant Samsara hashtags.

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